Mortar & Petals
Branding and Packaging
Mortar and Petals is an original DIY kit that provides everything you need to build your own planter and grow your seeds, just add water! It features a revolutionary design I created where the packaging itself becomes the mold for the planter. I was inspired by those crummy DIY videos to develop an at-home project that can easily be used by anyone and actually works.
Target Audience
The Crafty Type, mid-20’s/early 30’s
Brand Persona
The plant lover and DIY aficionado who are sick of crafts that don’t work. It is designed with functionality in mind.
A variety of plants and succulents can be used to expand the series. Using the package as the mold creates the option to change the shape of pots. Illustrated instructions for easy to follow steps.
