Wake N’ Glaze Donut Shop
Branding and Packaging
Wake N’ Glaze Donut Shop is an original brand meant for the stoners and hippies of Colorado. It is a 24/7 cravings killer that offers junk food-inspired donuts, the classics done right, and specialty coffee. Wake N’ Glaze is a drive-thru or dine-in storefront that caters to the hippie in all of us. Striving to maintain positive vibes through the use of natural ingredients and uplifting messaging. Our specialty flavors are designed to send you into a nostalgia flashback from the 90s, or you could keep it old school with some of our classic flavors. Do-nut forget to pair it with our signature house-brewed coffee.
Target Audience
The Seth Rogan type, mid-20’s/early 30’s
Brand Persona
Cheech and Chong are used for the tone of voice throughout the messaging of the brand. The visuals are also a modern play on the classic retro diner vibe.
Dozen Donut Box
The dozen and half dozen donut boxes were designed as a marketing tool by providing all necessary contact and about information to entice new customer interaction.
To-Go Menu
I wanted to create a to-go menu that you can pick up in-store or could be used as a handout marketing tool that provided details of the menu and coupons. It is also used to highlight the $10 Special, which is a portable combo coffee and specialty donut of your choice.
