Hasbro Rebranding
Branding and Packaging
Hasbro is a world leader in the toy and entertainment industry with its innovations, strong ethical values, and lucrative brand deals. They offer a wide array of toys, games, collectibles, movies, television shows, and virtual reality systems.
Hasbro’s mission is inclusivity and making the world a better place for all the future generations of play.
Brand Mascot
As the state animal of their hometown, Rhode Island, the harbor seal is not only a representation of their roots, but Harper Seal embodies the core values of the brand. She is loyal, trustworthy, brave, open-minded, loving, and a great philanthropist.
The identity system is where fun meets business professional. The business card series is adaptable to the employee’s favorite games. The color blocking on the envelope provides an exciting surprise.
The website design puts emphasis on the products and brands Hasbro sells. Streamlining the product lists by brand names was crucial for ease of user interaction.
Store Signs and Display Case
Unisex Apparel
