Wurstfest
Rebranding
Wurstfest is an annual German festival held in New Braunfels, Texas, that I myself try to attend every year. The objective of this project was to modernize its current branding and collateral. These materials include brand identity, social media graphics, brochure, and merchandise.
Target Audience
Collage-aged and families
Brand Persona
A modern take on the classic German look. I refined the color palette and imagery to provide a modernized look to the traditional German style and make it feel more personalized to New Braunfels, Texas.
The brochure is meant to be handed out upon arrival at the festival and provides detailed information about the 2-week-long event. It includes a complete list of bands with their times and locations with a poster on the opposite side so it can be used as a reminder card for the fridge.
Facebook and Instagram platforms use festival imagery to highlight all the events and food, while the use of a light-hearted tone of voice in order to relate to the audience.
Collectible beer cups and pitchers are a staple of the festival, so it was crucial to include them in the new branding.
